Yesterday an inspiring business adviser Sara Rosenberg of Powermatch, wrote a social media post that said that every business should have a one page summary that answers four questions:
- The problem you solve
- A very brief description of your process
- How you are different than everyone else that does what you do
- The results that happen when someone hires you
This is a powerful idea but one that I have not ever considered, So I spent some time and came up with this document that flows exactly in the 4 part format she suggests.
Update: This post was originally published in January 2018 and is now updated for 2020. The 2020 version expanded to two 8 1/2″ x 11″ pages of formatted print so I’m calling it a “one sheet summary”.
Here is the draft of the one sheet summary: